Steven A. Woodruff

  Marketing & Business Development

Work

BUSINESS DEVELOPMENT


Business Plan Development

Market Research & Analysis

Requirements Documentation

Market Segmentation

Demographic Profiling
Predictive Response Modeling


PRODUCT DEVELOPMENT


Product Launch

Industry Positioning

New Market Penetration

Loyalty / Affinity Programs

Consumer Satisfaction Surveys
Subscription Content & Fulfillment


MARKETING COMMUNICATIONS


Campaign Reporting / Measurement

Lead Generation

B & C Magazine Circulation

Ad Sales Development & Management

CMS & CRM Database Design

Web, Print and Broadcast Advertising